At Thai Festival in Hanoi 2026, HOLEN took its first step into Vietnam—bringing a playful expression of Thai creativity to a new audience.
What began as a debut quickly turned into something more. Throughout the festival, HOLEN received an overwhelmingly warm response from Vietnamese visitors, with a particularly strong connection among the younger generation. Drawn to the brand’s distinctive characters, vibrant visuals, and sensory experience, many didn’t just visit the booth—they engaged, explored, and stayed.
HOLEN’s booth became a lively destination within the festival. Designed with a bright and inviting aesthetic, it encouraged interaction, from discovering signature aromas to capturing moments with its charming Thai Herbary-inspired visuals. Visitors gathered, took photos, shared their experiences, and returned with friends—turning the space into a continuous flow of energy and smiles.
More than just a market entry, this experience revealed something deeper: creativity, when expressed with authenticity and clarity, can transcend language and cultural boundaries.
HOLEN’s journey in Hanoi marks the beginning of a broader regional vision—one where Thai-born creativity connects with audiences across Asia and beyond.
